Cookie policy
Last updated
The short version
We keep tracking to a minimum. Our analytics are cookieless and hold no personal data, so they run by default under audience-measurement rules — you can still switch them off in one click. Google Ads starts with every advertising consent signal denied and may send limited cookieless measurement signals in that state. Ad storage and personalisation stay off until you choose Accept, "Reject all" is one click, and you can change your mind any time from (also linked in the footer of every page). Marketing cookies only ever turn on if you switch them on.
Strictly necessary
Remembers your theme and cookie choice in your browser. Nothing else: the contact form uses no CAPTCHA and sets nothing on your device.
These are stored with your browser's localStorage — technically not cookies, never sent to a server, and they hold no personal data:
| Name | Purpose | Type |
|---|---|---|
bp-consent | Remembers your cookie choice so we don't ask twice. | localStorage |
bp-theme | Remembers light or dark mode. | localStorage |
umami.disabled | Set only if you switch Analytics off — tells the analytics script to stay silent. | localStorage |
Analytics Active — on by default, opt-out
Privacy-first, cookieless analytics (self-hosted Umami) that counts page visits and which links help visitors — aggregated, no cookies, no cross-site tracking, no personal profiles, IP addresses hashed and never stored. It needs no consent under audience-measurement rules, so it is on by default; switch it off here and it stops immediately.
We use Umami, a privacy-friendly analytics tool that we host ourselves. It is cookieless — it sets no cookies and builds no cross-site profile of you — and it records only aggregate visits; IP addresses are hashed to count unique visitors and are never stored. Because it holds no personal data it needs no consent to run, so it is on by default; switch Analytics off and it stops immediately.
Marketing Configured, not yet live
Google Ads uses consent mode to send limited cookieless measurement signals while consent is denied. Ad storage, advertising user-data use, personalisation and the LinkedIn Insight Tag stay off unless you switch Marketing on.
The Google Ads tag loads with ad storage, advertising user-data use and personalisation denied. In that state Google may receive consent status and cookieless measurement pings, without advertising cookies or cross-site identifiers. If you accept Marketing, Google Ads and the LinkedIn Insight Tag can set cookies to measure advertising and let us reach venues who've visited. These may include:
| Name | Set by | Purpose |
|---|---|---|
_gcl_au, _gcl_aw | Ad click and conversion measurement. | |
li_gc, lidc | Consent + routing. | |
bcookie, bscookie | Browser identifier for ad measurement. | |
UserMatchHistory, AnalyticsSyncHistory | Ad audience sync. |
If you withdraw marketing consent we deny ad storage immediately and clear the cookies we can reach. Some platform cookies are set on Google or LinkedIn domains and can only be cleared by those platforms or from your browser settings — they expire on the platform's schedule.
Changing your mind
Open any time to update your choice, or clear this site's data in your browser to reset it. See our Privacy Policy for how we handle information more broadly.
Questions
Email hello@biteperk.com.au or call +61 2 5504 1140 (Mon–Fri, 9am–5pm AEST).